The Foundations of Sales Enablement with Catherine Young and Carly Lehner

The Foundations of Sales Enablement with Catherine Young and Carly Lehner
Welcome to the second episode of The Workbounce Podcast. In this episode we speak to Catherine Young, Head of Global Sales Enablement Strategy at Xerox, and Carly Lehner, Head of Revenue Enablement at Andela about laying the foundations of successful sales enablement.
Key Takeaways:

Provide a cohesive & co-ordinated experience for customer-facing reps. So that they can provide a cohesive and co-ordinated experience to the customer.

Leverage the knowledge that already exists in your team. Peer to peer training provides additional context and real-world application to standardised content, which helps new hires ramp faster.

Adapt your sales process to the buyer experience. Listen to the prospect and jump through their hoops, rather than making them jump through yours.

Everyone is vying for the attention of customer facing teams. But reps need a single point of entry to the content and information they need to do their jobs effectively.

We hope you enjoy the conversation. If you’d like to talk about any of the topics raised, or find out more about what we’re building at Workbounce, we’d love to hear from you. team@workbounce.com

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