Podcast

George Foreman, TikTok and Mascara: Talking Social Proof with Angela Ferrante

James Young
James Young
Editor-in-Chief
George Foreman, TikTok and Mascara: Talking Social Proof with Angela Ferrante

Welcome to another episode of the Workbounce Podcast. This week, Adam and I had the pleasure of being joined by Angela Ferrante, CEO and founder of Laudable.


Take my word for it, Angela is a social proof guru. She has extensive experience in B2B marketing—in a former life she was CMO at Sparkfund where she helped grow the company from zero to $50MM+ revenue. Now, she and the Laudable team help businesses around the world bring their customer stories to life.

In this episode we discuss:

  • 🥊 The power of social proof (and how it made George Foreman hundreds of millions of dollars)
  • 🎁 Why it’s so effective (and how it helps us buy everything from mascara to Mothers’ Day gifts)
  • 🙋 And how you can create authentic and impactful messaging yourself (aka The TikTok Effect)

We finish with advice for building trust in B2B customer relationships—and Angela has also provided this best-practice social proof resource which is full of great examples.

Find links below to listen on your preferred podcast platform—and don’t forget to subscribe so you can follow future episodes. Happy listening!

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