Welcome to another episode of the Workbounce Podcast. This week, Adam and I had the pleasure of talking to [Angela Ferrante](https://www.linkedin.com/in/angela-ferrante), CEO and founder of [Laudable](https://www.laudable.com/).<br><br>

<iframe src="https://www.buzzsprout.com/1774043/10691507-george-foreman-tiktok-and-mascara-talking-social-proof-with-angela-ferrante?client_source=small_player&iframe=true" loading="lazy" width="100%" height="200" frameborder="0" scrolling="no" title='The Workbounce Podcast, George Foreman, TikTok and Mascara: Talking Social Proof with Angela Ferrante'></iframe><br>

Angela is a social proof guru. She has extensive experience in B2B marketing—in a former life she was CMO at Sparkfund where she helped grow the company from zero to $50MM+ revenue. Now, she and the Laudable team help businesses around the world bring their customer stories to life.

In this episode we discuss:

**🥊 The power of social proof** 
(and how it made George Foreman hundreds of millions of dollars)

**🎁 Why it’s so effective** 
(and how it helps us buy everything from mascara to Mothers’ Day gifts)

**🙋 And how you can create authentic and impactful messaging yourself** 
(aka [The TikTok Effect](https://www.tiktok.com/@hellolaudable/video/7086130491866418478))

We finish with advice for building trust in B2B customer relationships—and Angela has also provided this [best-practice social proof resource](https://laudable.notion.site/laudable/How-to-Use-Customer-Stories-to-Grow-a965f23ed74746edb4383202d3c23fd2) which is full of great examples.

Find links below to listen on your preferred podcast platform—and don’t forget to subscribe so you can follow future episodes. Happy listening! 


podcast-angela

Angela Ferrante, CEO of Laudable, talks to us about social proof, and how it can help you build trust in B2B customer relationships.