Revenue & GTM teams have to be more agile than ever.
Adam Smith

Adam Smith
Co-Founder & CEO

Feedback loops between product, marketing, sales, and post-sales need to be tight. Lessons need to be learned quickly, and new ways to win found and scaled.

Why? Because our buyers and customer expectations are changing. Buyers are better informed, they have more choice, and more access to information. But they're also more indecisive. Sales cycles are getting longer, more stakeholders are invovled in B2B buying decisions.

At the same time AI and other technologies are advancing quickly and unlocking new possibilities. The first generation of legacy sales tech and SaaS that was launched in the early 2010's is being replaced by newer, more innovative solutions.

Rowan and I started Workbounce to continue a mission we'd been working on together for years during our time at Peakon: Make sure revenue teams are equipped and capable to not only keep up, but to get ahead.

Today Workbounce helps GTM and Revenue teams do exactly that. We focus on 3 tenets we know creates success in Revenue teams.

Understand Reality
Data drives modern GTM, but is often silo'd, inaccessible, or lagging. We integrate, normalize, and extract high-resolution insights, quickly. Lessons can be learned quicker, and decisions made with more certainty.
Innovate Solutions
If you stand still you're going backwards. Buyers and competitors will leave you behind. We operationalize novel, best in class solutions. Including emerging technologies like AI.
Prioritize Adoption
Everything fails in GTM teams without frontline adoption. Sales processes, qualification frameworks, tech — they're only as good as their adoption. When adoption fails we help you understand why (Understand Reality).

Our story

Our co-founders Adam and Rowan first met at Peakon (acq. by Workday, $700M) in 2017, where they led Go-to-Market strategy and Revenue Operations from Series A.

At Workbounce we’re building a company centered around a human way of working. We’re a fully remote and asynchronous team. We believe that the freedom to decide when, where and how to work allows us to achieve things we can be truly proud of.

This requires a careful balance between independence and collaboration. To help us get it right, we’ve defined and published our Operating Principles.

Investment Raised
Carbon Offset
66 tonnes
Team eNPS

Backed by Leading Investors

  • Hannah Seal

    Hannah Seal

    Investor @ Index Ventures

  • Neil Ryland

    Neil Ryland

    Chief Commercial Officer @ Normative

  • Kevin Van Gundy

    Kevin Van Gundy

    Chief Revenue Officer @ Vercel

  • Kieran Flanagan

    Kieran Flanagan

    CMO @ Zapier

  • Christian Holm

    Christian Holm

    CTO @ Normative

  • Samantha Wessels

    Samantha Wessels

    VP Emea @ Snyk

  • Matthias Hilpert

    Matthias Hilpert

    Investor @ MH2 Capital

  • Jeetu Mahtani

    Jeetu Mahtani

    EVP Customer Success @ Hubspot

  • Harsh Sinha

    Harsh Sinha

    CTO @ Wise

  • Simone Goodman

    Simone Goodman

    CFO @ Forecast

  • Dan Rogers

    Dan Rogers

    Co-founder @ Peakon

  • Kasper Hulthin

    Kasper Hulthin

    Chairman @ Normative