“Where do our buyers get stuck in the salescycle?”
“What topics most confuse prospects?”
“Why is our enterprise win rate so low?”
“What are the most common feature suggestions?”
“What are the most common topics in support requests?”
“How do we win against competitor X?”
“What are our most common objections?”
“What verticals and case studies come up the most?”
“How do our prospects feel about our pricing?”
Know why you win.
Repeat.
Go beyond lagging metrics with our Voice of Customer insights platform that understands the “why” behind your KPIs.
Integrate your existing & historical data
Slack
Gong
Zoom
Salesforce
Hubspot
Zendesk
Attio
Apollo
“Win rates are slipping, sales cycles are stretching, and the board meeting is next week. You're not just battling a tough market – you're fighting an information gap.”
Adam Smith 🇺🇸
Co-Founder
Rowan Bailey 🇬🇧
Co-Founder
Latitude
AI powered Voice-of-Customer platform
Integrate data from your CRM, call recordings, emails, and messaging tools. Extract deep insights about your buyers using advanced AI. Analyze sentiment, detect uncertainty, identify key topics, and uncover trends.
Integrates with your existing data
AI Models
We leverage the latest in AI to extract insights that were previously impossible. We blend cutting edge open source, LLMs, and proprietary AI models.
Sentiment 1.0
A deep learning model trained to classifiy positive or negative sentiment on conversational data such as messages and call transcripts.
Clarity 1.5
A deep learning model trained to classifiy uncertainty, or lack of clarity in conversational data. This model helps us find topics that lack confidence, clarity, or certainty.
Custom Topics
We train an custom topics model for every customer, so that emerging topics specific to your business are visible.
Reports
What do you need to know to make decisions about your product and market? Start with a report template or build something bespoke.
“What are the most negative topics for our buyers?”
Which parts of your positioning and pitch are most poorly received by buyers?
“Where do my team need support?”
What are the most common questions asked internally, and where do your team need training or more resource.
“What are our top customer feature requests?”
Extract explicit and implied feature requests from calls and messages with prospects and customers.
“How do our buyers feel about our competitors?”
When competitors are discussed, how positively or negatively do buyers feel?
Security
Enterpise Grade Security
Privacy and security as a core feature. SOC II compliant and Cyber Essentials certified. Read more on our Trust Center
